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INTRODUCTION- HOME PAGE = = The purpose of this wiki is to share the cultural experiences of students participating in the academic internship program in Brazil.

To give some order and foundation in the way we look at the experience, the wiki is organized using the LESCANT model: []

LESCANT is an acronym that represents seven areas in which cultural issues arise when dealing with international business communication. The acronym stands for **Language, Environment, Social Organization, Context, Authority, Non-Verbal, and Time**. Dr. David A. Victor, who is a professor of management and the Director of International Business Programs at Eastern Michigan University, created the model.

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